Marketman se fundó hace cinco años con la idea de que los restauradores necesitaban una visión más profunda de sus operaciones internas. En concreto, el sistema de gestión se creó para ofrecer información detallada y basada en datos sobre compras, inventario y costes de menús. Una de las principales funciones del sistema es la planificación precisa de los menús. Esta función se diseñó para que los restauradores pudieran conocer mejor sus costes y les resultara más fácil hacer un seguimiento del inventario y analizar aspectos como qué artículos generan más beneficios brutos, cuáles necesitan ajustes y cuáles deben retirarse del menú.

“We were able to use the menu planning feature within the system to provide perpetual inventory management,” said MarketMan Co-Founder and CEO Noam Wolf.“The insight on inventory that comes from the menu planning feature will trigger reorders and alert operators when inventory is low on a certain item. It will also alert operators of any ‘shrinkage,’ meaning things like waste or theft.” Since its launch, operators utilizing the MarketMan platform — specifically the menu planning feature — have realized that the tool is the most reliable and up-to-date repository of all of their recipes. In fact, it became a growing trend for MarketMan customers to print the information in the menu planning tool and use it for employees and franchisees in training to better learn the menu. That’s why MarketMan decided to develop a tool that could be used for these purposes without the worry of spillage on printed paper – the Cookbook. “We started interviewing customers to better understand what they would like to see with a feature that would better serve them for training employees to learn the menu,” said Wolf. “We added the option to upload pictures for an item, include the cooking procedure and additional data about the menu item and made everything compatible for both tablet and phone views. Now, users can pull menu items up on their tablets in the kitchen when they are going through employee training, eliminating the worry of stained or outdated papers in the kitchen.” To utilize the program, employees can simply search for a specific menu item, like “candied bacon.” On the page, they will find the preparation time, cook time and the amount of time the product takes to be completely prepared. Employees can find the ingredients including quantity and unit type of each ingredient, as well as a detailed procedure of how the item is to be prepared. Franchises or employees in training will also find an image of the completed menu item on the page as a reference of how the final product is to look. “Back of house operations are so important to making sure a restaurant is running to the best of its ability,” said Wolf.“With MarketMan, we are giving back-of-house operations the attention it deserves. We are so excited about the new Cookbook feature because it will allow for a simpler way for operators and employees in training to learn the restaurant’s menu through detailed cooking instructions, without the worry of instructions being lost to stained paper or kitchen messes.”

Say goodbye to manual inventory management and high food costs! With MarketMan's restaurant management software, you can automate all back-of-house tasks, reduce waste, and gain strategic insights to enhance your restaurant's efficiency. Take control of your business operations and drive success with ease. Schedule a demo today to see how MarketMan can transform your restaurant!