Six Ideas to Increase Restaurant Sales on Father’s Day
From crafting special menus to harnessing the power of social media promotions, discover how you can make Father's Day a record-breaking event for your food and beverage business.
Fair warning, Father’s Day is Sunday, June 18, 2023.
Consumers will spend $22.9 Billion to celebrate Father’s Day this year. Up from $21.4 last year. It’s a major day for restaurateurs – usually one of the top 5. It’s no Mother’s Day, in which consumers spent a record $35.7B in 2023. But it’s a potentially serious revenue-generating day for restaurants and the National Restaurant Association has consistently ranked it as one of the top revenue-generating holidays in foodservice.
The potential target audience here is huge. There are 72 million fathers in the United States, with 29 million of those fathers also being grandfathers. It’s estimated that there are 1.5 billion Fathers on Earth.
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